Search engine optimization, or SEO for short, is key to getting found on Etsy. Unless you have a wildly popular Instagram or Twitter account, you will need to master Etsy SEO.
Fortunately, Etsy SEO is not that complicated! Here are a few steps you need to take get found on the Etsy search engine:
- Identify keywords that people who want to purchase your product may search for. I recommend that you use EtsyRank or Marmalead for Etsy keyword research. Identify 5-6 highly important keywords, and 6-8 lesser keywords. Importantly, these keywords should always be two or more words, and cannot be more than 20 characters.
- Take the 5-6 highly important keywords and place them in the title of your product. Make sure that the first five words (not keywords, just words) clearly identify what the item is.
- Take those keywords from the title, and, if you have separated them by commas, simply copy and paste them into the keyword section of the listing.
- Take the 6-8 lesser keywords, and enter them in manually into the keyword section.
Congratulations! You now know the basics of Etsy SEO. Remember, Etsy SEO is a trial and error process. Continually tweak your keywords until you find the right Etsy keywords that draw clicks and sales to your Etsy shop.
Feel free to check out my Etsy Shop to see good Etsy SEO in action. Feel free to send me a message on there if you need more help!
You might also find my article on Etsy search relevancy relevant! Check it out here.